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記者陳華興／桃園報導
桃園是台灣國門之都，擁有豐沛的觀光資源，匯集絕美的自然風光景色、特色美食、歷史人文及民族文化等，除了著名的地景以外，更富有許多動人的故事及在地景點，觀光資源更勝其他縣市，隨著疫情趨緩，桃園市觀光旅遊局推出嶄新桃園觀光導覽網，以遊客導向需求分析其使用行為及區域觀光優勢特色綜合因子，以「美學、人文、智慧」三項為核心，營造全新格局，將桃園旅遊主題網以嶄新風貌進行呈現，讓遊客體驗不同網站風貌。
觀旅局十九日指出，桃園觀光導覽網自一零六年改版RWD響應式網頁，連續四屆榮獲國發會「縣市政府網站營運績效檢核」全國觀光網站第一名佳績；同時因應疫情建置「十二支觀光即時影像」及「二十三處桃園景點人潮警示燈號系統」，方便民眾在防疫期間，在家即可透過行動裝置或電腦螢幕二十四小時欣賞桃園在地美景，查詢桃園景點人潮警示燈號，查看景點即時現場人潮，避免景區過於擁擠；眾多貼心智慧旅遊資訊功能，讓民眾到訪桃園安心又便利，網站上線迄今已超過六千萬總瀏覽量。
為因應後疫情新常態，桃園市政府透過宏觀數據及借鏡分析國內外旅遊網站優劣，盤點智慧科技運用趨勢、遊客實際需求與市場動向等要件，歸納出桃園旅遊網升級的三大策略軸，分別為「減法設計，聚焦於差異旅遊特色」、「頻道選單，帶領旅客深度探訪桃園」、「動態美學，讓影像營造美學與感動」，營造出『美學、人文、智慧』兼備的新世代桃園智慧觀光平台。
